Take a look at the TED presentation about the power of social networks. Warning: it's roughly 18 minutes long, so make sure you've got some time on your hands!
The research into social networks is pretty interesting stuff, showing links on why choose certain actions that we do and how our extended network plays a role on our daily living. This is also very profound in weight loss and weight gain: the more that obesity becomes the "norm", the easier it is for individuals to accept a unhealthy lifestyle. As health educators, wellness coordinators, personal trainers, coaches, etc., does this change our approach when counseling or helping someone through a lifestyle behavior change? Should group counseling and interventions be a tool we use more often? Just some points to ponder...
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